The uniform project

I have heard about this project a while ago, but recently discovered when looking at the examples of the social design when doing the research for the project. The project started with a woman wanting to raise some money for paying poor kids' education expenses. Sheena took up a challenge of wearing the same dress for a year showing how unnecessary the buying mania is, as well as demonstrating a very good fashion sense and ways of combining clothes. The project received a lot of attention and there are a lot of other pilot girls who take the same challenge to raise money for good causes. Even fashion can be sustainable. See the project's website here.